As we now know, the genius of Apple wasn’t Steve Jobs – it was and is the ability to continue innovating seemingly effortlessly. For two decades, they’ve made it look easy. Unfortunately, that makes innovating all the more difficult for the rest of us.

To succeed, companies need to gain foresight by collecting and optimizing leading — not lagging — indicators.

To an impatient, naive, and overly confident budget holder, discovery unnecessarily delays and increases the cost of development. They think the organization already knows enough, has the right plan in place, and should move at full speed ahead. How do you convince them otherwise?